Steal this CD!
November 8th, 2007
Radiohead recently allowed fans to decide how much they wanted to pay for the band’s new album online. Not surprisingly, 62 percent of “buyers” decided to pay nothing at all. The remaining 38 percent pitched in an average of 6 dollars. This novel idea generated a lot of interest, with much of the blogosphere concluding it was not particularly successful.
I dunno. Bands only make about 1$ an album for CDs to begin with. I believe many of these online moochers wouldn’t have paid for an album anyway, and the marginal revenue lost will be recouped by all the publicity this has generated, as it leads to better ticket sales and positive hype for the CD’s eventual release. I like it. Paying a few bucks directly to the band beats paying 1 to the artist and 19 to the label.
Entry Filed under: Food and Drink
1 Comment Add your own
1. Mark Stamas | November 8th, 2007 at 1:10 pm
Reminds me of selfpromotion.com where you decide what you want to pay, similar to tipping. However, you do pay.
So maybe the approach that would work is to take zero off the table. Set a minimum. As a musician who doesn’t produce recordings, I always fantasized about setting the only price at zero. When did musicians decide that they must be paid every time a recording is sold or performed? They didn’t. Businesspeople did.
Not to pull a Nived, or rather, to, fix “by the all the publicity”.
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